Promotions Update: April 2021

The European Commission is currently performing a review of the EU agricultural promotion policy, an initiative that aims to increase the awareness of the qualities of EU food products, as well as to enhance the competitiveness of the EU’s agricultural sector.
 
Since March 31, the Commission is asking for feedback by carrying out a public consultation on the policy, with a view to “enhancing its contribution to sustainable production and consumption, and in line with the shift to a more plant-based diet, with less red and processed meat and more fruit and vegetables.”
 
Any feedback will be accepted until June 23, 2021 (midnight Brussels time).
 
A link to the consultation can be found here.