The everyday efforts of all supply chain operators flow into the point of sale, where they are rewarded by the customer’s decision to purchase. Therefore, as the offer becomes more diverse and comprehensive, stores play an increasingly crucial role in prompting customers to purchase, thus rewarding the efforts of the entire supply chain. Against this background, the 2016 Macfrut FORUM will focus on superettes that distribute fruit and vegetables, through the prism of the best international experiences. This should lay the basis for assessing “Innovative solutions for the modern distribution in the fruit and vegetable industry”. These solutions will then be physically proposed at the Trade Fair entrance – and are bound to stand out as one of its core innovative elements.
